Connecting Brands With Fans – The maturation of sponsorship activation in the fast moving world of Esports

Auditorium August 23, 2017 1:30 pm - 2:15 pm

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Nate Eckman, Co-Founder & Chief Strategy Officer, Ultimate Media Ventures
Manny Anekal, Founder & CEO, TNL Media & Versus Sports
Vincent Minichiello, Esports Business Development Specialist, RedPeg Marketing
Mike Tubman, Sports & Competition Manager, Buffalo Wild Wings
Wim Stocks, General Manager & CEO, WorldGaming & Collegiate StarLeague

At prices well below the current market value of most professional and college sports sponsorships, both endemic and non-endemic brands are turning to Esports teams, leagues and tournaments as a cost-effective solution to connecting with the valuable 18-35 demographic as their disposable income continues to rise.  We’ll dive into the latest trends and best practices for eSports sponsorship activations while explaining how brands are developing relationships with Esports stakeholders for long-term business development partnerships.