Brad Sive has 20 years of experience in the media and marketing business focused on entertainment, sports and esports. In his different roles at ESPN Brad has lead large scale league negotiations, media and sponsorship deals with some of the largest Fortune 500 companies. He also worked with multiple client categories including entertainment, automotive and retail to build award winning marketing platforms and branded content. Before 11 years at ESPN Brad held significant sales and media roles at Time Inc and Launch.com (purchased by Yahoo) and advertising agencies giving him a diverse background. While at Catalyst Brad has grown the esports brand advisory business by bringing on Dr Pepper, Chipotle and McLaren as clients. He has also lead Catalyst advisory for Fan AI and GumGum Sports working to develop a combined platform to better monetize the esports sponsorship ecosystem.