Erin Harvego oversees marketing for BTN including brand positioning and strategy, media buying, creative, communications, on-air promotions and event marketing. Under her leadership, the department has been recognized as the winner of numerous national cable competitions including multiple ACC Beacon, Addy, CableFaxie, CTAM Mark, ProMAXBDA and Cynopsis awards. She was recently named as one of the 2018 Top Women in Digital by Cynopsis Media.
In 2017, Harvego drove BTN’s efforts in eSports by launching BTN League of Legends, a season-long intercollegiate eSports competition between Big Ten schools. Now in its second season, teams from all 14 Big Ten conference schools participate in the competition.
Prior to joining BTN, Harvego was Director of Marketing for Rainbow Sports Networks (Cablevision) managing marketing and communication initiatives for five Cablevision owned-and-operated regional sports networks. Harvego held marketing and communications positions at Fox Sports Arizona and Fox Sports Northwest prior to joining Cablevision.
She received her Bachelor of Science in Communication from the University of Utah and a Masters of Sports Administration from Ohio University.