Nate Eckman is co-founder and Chief Strategy Officer of Ultimate Media Ventures (UMV). UMV is a VC-backed esports innovation company with a 22,000 square foot studio in SoCal. The company is focused on their esports lifestyle brand ULT and content facility Weapons Grade Studios. Having spent over a decade as a marketer and creative strategist for major gaming publishers like Riot and MSFT Xbox, Nate has a community-first philosophy to building brands in culture. He has written esports content programming for MCNs. His work with non-endemics as lifestyle AOR for PepsiCo properties extended into multiple national campaigns for billion dollar brands. Nate has been interviewed by Fortune and LA Times as well as been invited to speak at USC and UNLV about esports entrepreneurship and innovation. Nate has led esports summits to drive global thought leadership around the aspirational and emerging spaces for the future of the industry.