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The Monthly Beat by XLIVE - Festival Industry Review - May 2019

The Monthly Beat by XLIVE – Festival Industry Review – May 2019

    XLIVE is excited to bring you the first ‘Monthly Beat by XLIVE’, a monthly video series covering festival industry news, emerging technology, festival announcements, partnerships, and more. Watch the May 2019 edition of the XLIVE Monthly Beat below!   Welcome to the XLIVE Monthly Beat! (00:00) Hi everyone, my name is Ace Antonio […]

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Dynamic Venues The Crossover Between Sports and Music Events 1

Dynamic Venues: The Crossover Between Sports and Music Events

  The trend of music and sporting events utilizing the same venues is nothing new. However, in the past it involved concerts and tours making existing stadiums work since they could host the large capacity needed for some artists. Now the trend is trickling down to smaller venues as well. Even race tracks and speedways […]

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XLIVE Interview Series - Simon -St-Germain - Klik

XLIVE Interview Series – Simon St-Germain – Klik

  This week on the XLIVE Interview Series, we sat down with Simon St-Germain, Communication and Marketing Director at Klik.  Klik’s wearable solutions promote face-to-face interactions, so event-goers can network, share, save, and receive helpful information without spending valuable time in their phones.  We spoke to Simon about a number of topics from the products […]

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How Coachella has Become The Olympics for Influencers 1

How Coachella has Become The Olympics for Influencers

  Coachella Music Festival in Southern California has become the premiere event for more than just festival goers. Over two weekends, over 100,000 people a day descend onto the Empire Polo Club in Indio, California for what has become much more than just a gathering of music fans. The event, and surrounding parties, have become […]

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How Envision Aligned Sponsors with Festival Ethos

How Envision Festival Aligned Sponsors with Festival Ethos

All photos provided by Envision Sponsorship and Partnership Department.   Acquiring sponsors for a live event can be huge for an organization’s bottom line. Music Festivals in particular have become prime real estate for brands to want to utilize in person experiences in their yearly advertising campaigns. Total North American sponsorship spending topped over $23 […]

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Lush SXSW brand activation review photo

Lush’s Pop-Up Cosmetic Concept Shop: SXSW Brand Activation Review

  Lush made its inaugural SXSW activation in 2019.  The USA based cosmetics company produces a variety of products from bath wash, to haircare, skincare, moisturizers, deodorants, perfumes, lipsticks, eyeliners, and more.  What was particularly unique about this activation was the fact that we’re seeing more and more retail and CPG brands embrace technology, and […]

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Cremo SXSW Brand Activation 2

Cremo’s Mobile Barbershop: SXSW 2019 Brand Activation Review

  Have you ever wanted a barber on the go for a quick touch up or even a full cut? SXSW attendees were able to do just that with the help of Cremo, a premium grooming and hair care product company who makes shave cream, cologne, face and body wash, hair gel, and more.   […]

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Live Events Making a Global & Local Impact on the Environment 2

Live Events Making a Global & Local Impact on the Environment

  If you have ever seen a picture of a stage at a major music festival after the show is over then you have probably seen a huge problem plaguing many festivals. That problem is the amount of waste generated by trash left on the dance floor and pretty much everywhere at the festival. Various […]

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SXSW is back again with big names, ‘activations’ and crowds

Amazon Prime Video’s ‘Good Omens’, Giant Spoon’s ‘Game of Thrones’, & Culture Trip’s SXSW Activations

  Take a look at some of the videos from Amazon Prime Video’s Good Omens, Giant Spoon’s Game of Thrones and Culture Trip’s SXSW Activations!  For those who couldn’t attend SXSW this year, this is a great recap of how brands are using experiential marketing and immersive experiences to connect with fans on a new […]

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sxsw+2019

Some Early Highlights from SXSW 2019

  The XLIVE team is making it’s annual trip to Austin, Texas for SXSW, the 10 day film, interactive media, and music festivals and conferences mega-event.  Here are some of the notable technologies, brand activations, and experiential marketing initiatives from the first few days of the event. To connect with XLIVE at SXSW, email ‘programming@xlivecon.com’   […]

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XLIVE's interview with Frank Torres, Director of Exhibition Operations & Mattheis Carley, Manager of Exhibitions, at GES Events, from the XLIVE Annual Conference & Expo, December 9-12, 2018 in Las Vegas.

Frank Torres & Mattheis Carley of GES Events Interview – XLIVE Interview Series

  Watch XLIVE’s interview with Frank Torres, Director of Exhibition Operations & Mattheis Carley, Manager of Exhibitions, at GES Events, from the XLIVE Annual Conference & Expo, December 9-12, 2018 in Las Vegas. About GES Events: “GES is a global, full-service provider for live events. Clients depend on our 3,000+ passionate employees throughout the world […]

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