How Music Festivals Boost the Local Economy - XLIVE Live Event Blog - Copy

How Music Festivals Boost the Local Economy

  How Music Festivals Boost the Local Economy Over the course of two weekends the small town of Rothbury, Michigan grew from its average yearly population of 400 residents to an estimated 60,000. This is because Electric Forest Music Festival calls this town home for two weeks every June. Since 2011, Madison House Presents and […]

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XLIVE Blog - How Global Media Companies are Creating Experiential Activities

Ancillary Experiences at Live Events: Upping the Ante

  Music festivals these days involve so much more than just music. While having a lineup that attracts a large audience is still key to a successful event, having other on site experiences as well has become more and more critical. From immersive art activations to curated food events, music festivals have been adding more […]

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Irish Spring Cleans Up Festival Goers at Firefly - XLIVE Live Event Blog

Irish Spring Cleans Up Festival Goers at Firefly

Firefly Music Festival Brand Activation Review Firefly Music Festival took place in Dover, Delaware from June 13th to June 17th. Musical performances for this weekends event included Arctic Monkeys, The Killers, Eminem, Kendrick Lamar, and more. In addition to the festival, over 70,000 festival goers camped on the grounds at Dover Downs. With that many […]

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LG Gets Dirty - Bonnaroo Brand Activation Recap

LG Gets Dirty: Bonnaroo Brand Activation Recap

Bonnaroo Music and Arts Festival took place June 7th through 10th in Manchester, Tennessee. An estimated 80,000 festival goers are predicted to have attended this past year, which represents an uptick from years past. Over the past two years, the festival has bounced back from having a dip in attendance numbers in 2016. As the […]

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XLIVE Interview Series - Jameson Rader - CUE Audio

XLIVE Interview Series – Jameson Rader, CUE Audio

  This week on the XLIVE Interview Series we sat down with Jameson Rader, founder of CUE Audio. CUE Audio is known for their white label, ultrasonic synchronization technology that creates experiences for fans and companies by sending data with ultrasonic audio. We spoke to Jameson about a number of topics from the opportunity he […]

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The Effects of the Legalization of Sports Betting - XLIVE Live Event Blog

The Effects of the Legalization of Sports Betting

  Earlier this year the Supreme Court struck down a 1992 federal law that made sports betting and gambling illegal. Professional and Amateur Sports Protection Act (PASPA) made it unlawful for States to “‘to sponsor, operate, advertise, promote, license, or authorize by law or compact . . . a lottery, sweepstakes, or other betting, gambling, […]

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XLIVE Interview Series – James Boyle - Halifax Pop Explosion

XLIVE Interview Series – James Boyle, Halifax Pop Explosion

  We sat down with James Boyle, Executive Director of the Halifax Pop Explosion Music Festival & Conference to learn more about music festival production, the use of technology at Halifax Pop Explosion, and their B2B music conference.   This year is HPX’s 26th anniversary, and James was kind enough to share some wisdom he’s learned […]

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XLIVE Live Event Blog - How Tito's Showed the Love at Governors Ball 1

How Tito’s Showed the Love at Governors Ball

Governors Ball took place over the weekend of June 1st through June 3rd on Randall’s Island in New York City. Thousands of attendees made their way to the island for a weekend of music, food, and other fun activities. This year artists like Jack White, Travis Scott, Eminem, Halsey, Post Malone, N.E.R.D., and many others […]

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XLIVE Interview Series - Mark Harrison - The T1 Agency

XLIVE Interview Series – Mark Harrison, The T1 Agency

  This week on the XLIVE Interview Series we sat down with Mark Harrison, President & CEO of the T1 Agency. The T1 Agency is an experiential marketing agency, and Mark has built his agency from the ground up. We spoke to Mark about the experiential marketing industry, why he started an experiential marketing agency, […]

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Driving Fan Engagement Through Social Awareness Initiatives 1

Driving Fan Engagement Through Social Awareness Initiatives

Driving Fan Engagement Through Social Awareness Initiatives All around the world, citizens are becoming more socially aware and in turn forcing companies and brands to become more socially responsible. The same is becoming true for live events. In recent years, more and more sporting and entertainment events have begun to undertake social awareness initiatives in […]

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Three Major Game Changers to Event Marketing

Three Major Game Changers to Event Marketing

  Three Major Game Changers to Event Marketing As the world has become more digitized, the world of live event marketing has been rapidly changing. Data and Analytics, Technology like Live Streaming and Virtual Reality, and the increase of utilizing influencers have all brought major changes to the live event marketing game. Now marketers can […]

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