What does IGTV Mean for Live Event Marketing 3

What does IGTV Mean for Live Event Marketing?

  In 2010 Instagram debuted as a simple platform to share photos. The platform grew to allow 15 second, and later on one minute, video clips. In 2016 the mobile application launched their “Stories” feature, which was met with some controversy. The feature is almost identical to what Snapchat, another picture based social platform, has […]

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Why Live Events Need Influencer Relations Teams

  The buzzword all over live event marketing in 2018 is “influencer”. Left and right more and more live events are using them to help promote. An influencer is someone who usually has a large following on social media, is an expert in a specific niche, and typically has power over others purchasing decisions. It […]

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XLIVE Blog - How Global Media Companies are Creating Experiential Activities

Ancillary Experiences at Live Events: Upping the Ante

  Music festivals these days involve so much more than just music. While having a lineup that attracts a large audience is still key to a successful event, having other on site experiences as well has become more and more critical. From immersive art activations to curated food events, music festivals have been adding more […]

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LG Gets Dirty - Bonnaroo Brand Activation Recap

LG Gets Dirty: Bonnaroo Brand Activation Recap

Bonnaroo Music and Arts Festival took place June 7th through 10th in Manchester, Tennessee. An estimated 80,000 festival goers are predicted to have attended this past year, which represents an uptick from years past. Over the past two years, the festival has bounced back from having a dip in attendance numbers in 2016. As the […]

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XLIVE Live Event Blog - How Tito's Showed the Love at Governors Ball 1

How Tito’s Showed the Love at Governors Ball

Governors Ball took place over the weekend of June 1st through June 3rd on Randall’s Island in New York City. Thousands of attendees made their way to the island for a weekend of music, food, and other fun activities. This year artists like Jack White, Travis Scott, Eminem, Halsey, Post Malone, N.E.R.D., and many others […]

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XLIVE Interview Series - Mark Harrison - The T1 Agency

XLIVE Interview Series – Mark Harrison, The T1 Agency

  This week on the XLIVE Interview Series we sat down with Mark Harrison, President & CEO of the T1 Agency. The T1 Agency is an experiential marketing agency, and Mark has built his agency from the ground up. We spoke to Mark about the experiential marketing industry, why he started an experiential marketing agency, […]

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XLIVE Blog - How Global Media Companies are Creating Experiential Activities

How Global Media Companies are Creating Experiential Activities

How Global Media Companies are Creating Experiential Activities The landscape in which Global Media Companies are competing in is changing. At the end of 2017, the number of people who cut the cord was predicted to top out at 22.2 million. More people are opting out of traditional cable for alternative streaming options. This is […]

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XLIVE Interview Series - Keith Bendes - Float Hybrid

XLIVE Interview Series – Keith Bendes, Float Hybrid

  This week on the XLIVE interview series we sat down with Keith Bendes, VP Marketing & Strategic Partnerships at Float Hybrid.  We spoke to Keith about a number of topics from maximizing ROI at live event experiences, the value of physical experience for brands, and how to make sure you are getting the right […]

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