How Music Festivals Boost the Local Economy - XLIVE Live Event Blog - Copy

How Music Festivals Boost the Local Economy

  How Music Festivals Boost the Local Economy Over the course of two weekends the small town of Rothbury, Michigan grew from its average yearly population of 400 residents to an estimated 60,000. This is because Electric Forest Music Festival calls this town home for two weeks every June. Since 2011, Madison House Presents and […]

Read more
XLIVE Blog - How Global Media Companies are Creating Experiential Activities

Ancillary Experiences at Live Events: Upping the Ante

  Music festivals these days involve so much more than just music. While having a lineup that attracts a large audience is still key to a successful event, having other on site experiences as well has become more and more critical. From immersive art activations to curated food events, music festivals have been adding more […]

Read more
Irish Spring Cleans Up Festival Goers at Firefly - XLIVE Live Event Blog

Irish Spring Cleans Up Festival Goers at Firefly

Firefly Music Festival Brand Activation Review Firefly Music Festival took place in Dover, Delaware from June 13th to June 17th. Musical performances for this weekends event included Arctic Monkeys, The Killers, Eminem, Kendrick Lamar, and more. In addition to the festival, over 70,000 festival goers camped on the grounds at Dover Downs. With that many […]

Read more
LG Gets Dirty - Bonnaroo Brand Activation Recap

LG Gets Dirty: Bonnaroo Brand Activation Recap

Bonnaroo Music and Arts Festival took place June 7th through 10th in Manchester, Tennessee. An estimated 80,000 festival goers are predicted to have attended this past year, which represents an uptick from years past. Over the past two years, the festival has bounced back from having a dip in attendance numbers in 2016. As the […]

Read more
XLIVE Interview Series – James Boyle - Halifax Pop Explosion

XLIVE Interview Series – James Boyle, Halifax Pop Explosion

  We sat down with James Boyle, Executive Director of the Halifax Pop Explosion Music Festival & Conference to learn more about music festival production, the use of technology at Halifax Pop Explosion, and their B2B music conference.   This year is HPX’s 26th anniversary, and James was kind enough to share some wisdom he’s learned […]

Read more
XLIVE Live Event Blog - How Tito's Showed the Love at Governors Ball 1

How Tito’s Showed the Love at Governors Ball

Governors Ball took place over the weekend of June 1st through June 3rd on Randall’s Island in New York City. Thousands of attendees made their way to the island for a weekend of music, food, and other fun activities. This year artists like Jack White, Travis Scott, Eminem, Halsey, Post Malone, N.E.R.D., and many others […]

Read more
Driving Fan Engagement Through Social Awareness Initiatives 1

Driving Fan Engagement Through Social Awareness Initiatives

Driving Fan Engagement Through Social Awareness Initiatives All around the world, citizens are becoming more socially aware and in turn forcing companies and brands to become more socially responsible. The same is becoming true for live events. In recent years, more and more sporting and entertainment events have begun to undertake social awareness initiatives in […]

Read more
Three Major Game Changers to Event Marketing

Three Major Game Changers to Event Marketing

  Three Major Game Changers to Event Marketing As the world has become more digitized, the world of live event marketing has been rapidly changing. Data and Analytics, Technology like Live Streaming and Virtual Reality, and the increase of utilizing influencers have all brought major changes to the live event marketing game. Now marketers can […]

Read more
XLIVE Blog - How Global Media Companies are Creating Experiential Activities

How Global Media Companies are Creating Experiential Activities

How Global Media Companies are Creating Experiential Activities The landscape in which Global Media Companies are competing in is changing. At the end of 2017, the number of people who cut the cord was predicted to top out at 22.2 million. More people are opting out of traditional cable for alternative streaming options. This is […]

Read more
Why Data Privacy and Security is Important for Live Events - XLIVE Blog - 1

Why Data Privacy and Security is Important for Live Events

Why Data Privacy and Security is Important for Live Events The issue of data privacy and security is a hot topic now more than ever. With the most recent breach of information affecting over 87 million people, ensuring that that your own information and that which you collect is secure is essential in today’s landscape. […]

Read more
XLIVE Coachella - Brands Are Using Influencers At Live Events (1)

How Brands Are Using Influencers At Live Events

How Brands Are Using Influencers At Live Events For two weekends, the grounds at Polo Fields in Indio, California were filled hundreds of thousands of music lovers for Coachella Music and Arts Festival. This event was a hotbed for brands to host lounges, activity zones, interactive artwork, and other branded areas at the festival and […]

Read more