Are Cashless Payments Right For Your Live Event

Are Cashless Payments Right For Your Live Event?

  This past weekend Music Midtown took place in Piedmont Park in Atlanta, Georgia. In partnership with Bank of America the festival offered cashless payments through guests wristbands. All weekend long attendees could purchase merchandise, food, and beverage with just a simple flick of the wrist. Bank of America cardholders could also enjoy an exclusive […]

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What does IGTV Mean for Live Event Marketing 3

What does IGTV Mean for Live Event Marketing?

  In 2010 Instagram debuted as a simple platform to share photos. The platform grew to allow 15 second, and later on one minute, video clips. In 2016 the mobile application launched their “Stories” feature, which was met with some controversy. The feature is almost identical to what Snapchat, another picture based social platform, has […]

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Why Live Events Need Influencer Relations Teams

  The buzzword all over live event marketing in 2018 is “influencer”. Left and right more and more live events are using them to help promote. An influencer is someone who usually has a large following on social media, is an expert in a specific niche, and typically has power over others purchasing decisions. It […]

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Live Nation Under Scrutiny in the UK - Live Event Blog

Live Nation Under Scrutiny in the UK

  This past weekend, England hosted one of it’s largest electronic music festivals in Daresbury. 70,000 attendees braved the mud and cold to see performances by Martin Garrix, Diplo, Alesso, Axwell ^ Ingrosso, Alesso, Steve Angello, Carl Cox, The Chainsmokers, and many more. The festival was put on by Live Nation, who bought the festival […]

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Why Artists Curated Events Are So Successful 1 - live event blog

Why Artists Curated Events Are So Successful

  Creating a new festival is no easy task, especially in today’s congested market. While some believe that the music festival industry is fading, it is simply going through a period of natural selection where on the fittest survive. This makes it even harder for a new festival to come on the scene. However, one […]

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Racetracks & Music Festivals A Love Story

Racetracks & Music Festivals: A Love Story

  Moonrise Festival welcomed headliners Diplo, Kaskade, Marshmello, DJ Snake, Nghtmre, and Zeds Dead to Baltimore on a rainy weekend in August. The event has been held at the Pimlico Race Course since 2014. The location may seem familiar as it is also the same place that the Preakness Stakes horse race occurs. This festival […]

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7 Tools & Technologies that Today's Live Events Need - XLIVE Live Event Blog

7 Tools & Technologies that Today’s Live Events Need

  The first major wave of event technology took place in the early 2000s when online ticketing and registration leaped onto the internet. Not only can technology be used to engage attendees but it can also be used to help plan, enhance, and measure events more than ever before. The life of an event is […]

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Are Festivals Fading - The Business of Natural Festival Selection - XLIVE Live Event Blog

Are Festivals Fading? The Business of Natural Festival Selection

  The Business of Natural Festival Selection Are festivals fading? No, they are just getting better. What we are seeing is natural selection where only the fittest survive. Only those who work hard, find their niche, and strive to make constant improvements maintain sales year after year. Hosting and sustaining a successful music festival requires […]

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How Live Events Turning Non-Venues, Into Great Festival Venues

How Live Events Are Turning Non-Venues, Into Great Festival Venues

How Live Events Are Turning Non-Venues, Into Great Festival Venues As the informal culture in today’s society has grown and hit the mainstream, the trend has begun to be seen in the live events industry. Breaking away from the norm, more organizers are turning to non traditional venues for their live events. Comedy Show festivals […]

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How Music Festivals Boost the Local Economy - XLIVE Live Event Blog - Copy

How Music Festivals Boost the Local Economy

  How Music Festivals Boost the Local Economy Over the course of two weekends the small town of Rothbury, Michigan grew from its average yearly population of 400 residents to an estimated 60,000. This is because Electric Forest Music Festival calls this town home for two weeks every June. Since 2011, Madison House Presents and […]

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XLIVE Blog - How Global Media Companies are Creating Experiential Activities

Ancillary Experiences at Live Events: Upping the Ante

  Music festivals these days involve so much more than just music. While having a lineup that attracts a large audience is still key to a successful event, having other on site experiences as well has become more and more critical. From immersive art activations to curated food events, music festivals have been adding more […]

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