Leveraging Social Media to Boost Live Event Attendance 1

Leveraging Social Media to Boost Live Event Attendance

  For over a decade social media has been connecting people online through their screens. According to the Smart Insights Global Digital Report 2018, there are 3.196 billion social media users worldwide, up 13% from last year. With more people than ever online, it is important to understand how to properly leverage social media to […]

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The Changing Landscape of Live Event Design 1

The Changing Landscape of Live Event Design

  From festivals to corporate events, live events are getting bigger and better every year. This is due in part to growing budgets allowing for more funding to be spent on production. Through invention and ease of access, all aspects of live events have been enhanced. Grander stage designs, brighter and more elaborate lights, advanced […]

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Complying with the FCC When Using RFID 1

Complying with the FCC When Using RFID

  Radio frequency identification (RFID) technology has revolutionized the way festival operations are handled. Adding this technology to guests wristbands or name badges has allowed for more efficient processes to be implemented. Check in has been sped up, cashless payments have allowed for quicker purchases, exchanging contact information has been made effortless, determining ROI for […]

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The Importance of Sponsors at Live Events and How to Acquire Them - XLIVE Live Event Blog 1

The Importance of Sponsors at Live Events and How to Acquire Them

  Sponsorships are a huge multi-billion dollar market around the world and an integral part of life events. According to IEG sponsors are expected to spend $936 billion in North America in 2018. However, while more dollars are being spent, sponsors are becoming harder to secure. IEG also found that almost six of out ten […]

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The Rise of Destination Festivals - XLIVE Blog - Live Event Blog

The Rise of Destination Festivals

  Music festivals for most people are already an escape from reality for a few days. They represent a safe space where one can check their problems at the gate and dance for hours on end. They have become even more of an escape as these events have begun to move offshore to coveted destinations […]

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Cleaning Up Summer Camping Festivals - Photo by John Such on Unsplash

Cleaning Up Summer Camping Festivals

  #Festivalseason. For many music-lovers, it’s an escape for a weekend filled with celebrating music, dancing to good tunes, and a care-free state-of-mind. Unfortunately, thousands of people camping or day-tripping is a recipe for massive amounts of trash. It is a common scene to see campsites and venues abandoned at the end of a weekend […]

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Event Cancelled - Why Are So Many Events Getting Canceled?

Live Event Cancellations: Why Are So Many Festivals Being Canceled?

  Left and right it seems like music festivals are getting cancelled for one reason or another. The current 2018 festival graveyard is filled with bankrupted companies, poor ticket sales, fraudulent companies, loss of venues, lack of permit, severe weather, and other factors that lead to the cancellation of an event. The music festival industry […]

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Are Cashless Payments Right For Your Live Event

Are Cashless Payments Right For Your Live Event?

  This past weekend Music Midtown took place in Piedmont Park in Atlanta, Georgia. In partnership with Bank of America the festival offered cashless payments through guests wristbands. All weekend long attendees could purchase merchandise, food, and beverage with just a simple flick of the wrist. Bank of America cardholders could also enjoy an exclusive […]

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What does IGTV Mean for Live Event Marketing 3

What does IGTV Mean for Live Event Marketing?

  In 2010 Instagram debuted as a simple platform to share photos. The platform grew to allow 15 second, and later on one minute, video clips. In 2016 the mobile application launched their “Stories” feature, which was met with some controversy. The feature is almost identical to what Snapchat, another picture based social platform, has […]

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Why Live Events Need Influencer Relations Teams

  The buzzword all over live event marketing in 2018 is “influencer”. Left and right more and more live events are using them to help promote. An influencer is someone who usually has a large following on social media, is an expert in a specific niche, and typically has power over others purchasing decisions. It […]

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Live Nation Under Scrutiny in the UK - Live Event Blog

Live Nation Under Scrutiny in the UK

  This past weekend, England hosted one of it’s largest electronic music festivals in Daresbury. 70,000 attendees braved the mud and cold to see performances by Martin Garrix, Diplo, Alesso, Axwell ^ Ingrosso, Alesso, Steve Angello, Carl Cox, The Chainsmokers, and many more. The festival was put on by Live Nation, who bought the festival […]

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