XLIVE Live Event Blog - How Tito's Showed the Love at Governors Ball 1

How Tito’s Showed the Love at Governors Ball

Governors Ball took place over the weekend of June 1st through June 3rd on Randall’s Island in New York City. Thousands of attendees made their way to the island for a weekend of music, food, and other fun activities. This year artists like Jack White, Travis Scott, Eminem, Halsey, Post Malone, N.E.R.D., and many others […]

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XLIVE Interview Series - Mark Harrison - The T1 Agency

XLIVE Interview Series – Mark Harrison, The T1 Agency

  This week on the XLIVE Interview Series we sat down with Mark Harrison, President & CEO of the T1 Agency. The T1 Agency is an experiential marketing agency, and Mark has built his agency from the ground up. We spoke to Mark about the experiential marketing industry, why he started an experiential marketing agency, […]

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Driving Fan Engagement Through Social Awareness Initiatives 1

Driving Fan Engagement Through Social Awareness Initiatives

Driving Fan Engagement Through Social Awareness Initiatives All around the world, citizens are becoming more socially aware and in turn forcing companies and brands to become more socially responsible. The same is becoming true for live events. In recent years, more and more sporting and entertainment events have begun to undertake social awareness initiatives in […]

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Three Major Game Changers to Event Marketing

Three Major Game Changers to Event Marketing

  Three Major Game Changers to Event Marketing As the world has become more digitized, the world of live event marketing has been rapidly changing. Data and Analytics, Technology like Live Streaming and Virtual Reality, and the increase of utilizing influencers have all brought major changes to the live event marketing game. Now marketers can […]

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XLIVE Interview Series - Willie Litvack - SquadUP - Mobile First Ticketing

XLIVE Interview Series – Willie Litvack, SquadUP

  This week on the XLIVE Interview Series we sat down with Willie Litvack, the CEO & Co-Founder of SquadUP.  SquadUP is a mobile-first ticketing, event management and audience engagement platform. We spoke to Willie about a number of topics within the ticketing industry from the benefits of boutique ticketing organizations, why customers love white […]

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XLIVE Interview Series – Russ Stanley, San Francisco Giants

  This week on the XLIVE Interview Series we sat down with Russ Stanley, Senior Vice President – Ticket Sales & Services for the San Francisco Giants who had a historic run, winning the World Series in 2010, 2012, and 2014.  Russ shared some insights into reaching new markets, ticketing technology, what keeps him up […]

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XLIVE Blog - How Global Media Companies are Creating Experiential Activities

How Global Media Companies are Creating Experiential Activities

How Global Media Companies are Creating Experiential Activities The landscape in which Global Media Companies are competing in is changing. At the end of 2017, the number of people who cut the cord was predicted to top out at 22.2 million. More people are opting out of traditional cable for alternative streaming options. This is […]

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XLIVE Interview Series - Keith Bendes - Float Hybrid

XLIVE Interview Series – Keith Bendes, Float Hybrid

  This week on the XLIVE interview series we sat down with Keith Bendes, VP Marketing & Strategic Partnerships at Float Hybrid.  We spoke to Keith about a number of topics from maximizing ROI at live event experiences, the value of physical experience for brands, and how to make sure you are getting the right […]

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Why Data Privacy and Security is Important for Live Events - XLIVE Blog - 1

Why Data Privacy and Security is Important for Live Events

Why Data Privacy and Security is Important for Live Events The issue of data privacy and security is a hot topic now more than ever. With the most recent breach of information affecting over 87 million people, ensuring that that your own information and that which you collect is secure is essential in today’s landscape. […]

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XLIVE Coachella - Brands Are Using Influencers At Live Events (1)

How Brands Are Using Influencers At Live Events

How Brands Are Using Influencers At Live Events For two weekends, the grounds at Polo Fields in Indio, California were filled hundreds of thousands of music lovers for Coachella Music and Arts Festival. This event was a hotbed for brands to host lounges, activity zones, interactive artwork, and other branded areas at the festival and […]

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Data & Analytics Summit - XLIVE

XLIVE Event Data and Analytics Summit 2018 Recap

  The XLIVE Data and Analytics Summit convened in Los Angeles April 3rd and 4th. The event brought together professionals from both the sport and entertainment industry to explore the impact of data and analytics on live events in the digital era. From technological innovations to emerging trends, the day was full of powerful insights […]

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