Racetracks & Music Festivals A Love Story

Racetracks & Music Festivals: A Love Story

  Moonrise Festival welcomed headliners Diplo, Kaskade, Marshmello, DJ Snake, Nghtmre, and Zeds Dead to Baltimore on a rainy weekend in August. The event has been held at the Pimlico Race Course since 2014. The location may seem familiar as it is also the same place that the Preakness Stakes horse race occurs. This festival […]

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XLIVE Interview Series - Alex Hertel - Xperiel

XLIVE Interview Series – Alex Hertel, CEO of Xperiel

  This week on the XLIVE Interview Series, we sat down with Alex Hertel, CEO and co-founder of Xperiel. Xperiel merges augmented reality and IoT to combine the digital and physical world together into what the company calls the “Real World Web.” We spoke to Alex about a number of topics, including the opportunity he […]

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7 Tools & Technologies that Today's Live Events Need - XLIVE Live Event Blog

7 Tools & Technologies that Today’s Live Events Need

  The first major wave of event technology took place in the early 2000s when online ticketing and registration leaped onto the internet. Not only can technology be used to engage attendees but it can also be used to help plan, enhance, and measure events more than ever before. The life of an event is […]

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Are Festivals Fading - The Business of Natural Festival Selection - XLIVE Live Event Blog

Are Festivals Fading? The Business of Natural Festival Selection

  The Business of Natural Festival Selection Are festivals fading? No, they are just getting better. What we are seeing is natural selection where only the fittest survive. Only those who work hard, find their niche, and strive to make constant improvements maintain sales year after year. Hosting and sustaining a successful music festival requires […]

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How Live Events Turning Non-Venues, Into Great Festival Venues

How Live Events Are Turning Non-Venues, Into Great Festival Venues

How Live Events Are Turning Non-Venues, Into Great Festival Venues As the informal culture in today’s society has grown and hit the mainstream, the trend has begun to be seen in the live events industry. Breaking away from the norm, more organizers are turning to non traditional venues for their live events. Comedy Show festivals […]

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How Music Festivals Boost the Local Economy - XLIVE Live Event Blog - Copy

How Music Festivals Boost the Local Economy

  How Music Festivals Boost the Local Economy Over the course of two weekends the small town of Rothbury, Michigan grew from its average yearly population of 400 residents to an estimated 60,000. This is because Electric Forest Music Festival calls this town home for two weeks every June. Since 2011, Madison House Presents and […]

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XLIVE Blog - How Global Media Companies are Creating Experiential Activities

Ancillary Experiences at Live Events: Upping the Ante

  Music festivals these days involve so much more than just music. While having a lineup that attracts a large audience is still key to a successful event, having other on site experiences as well has become more and more critical. From immersive art activations to curated food events, music festivals have been adding more […]

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Irish Spring Cleans Up Festival Goers at Firefly - XLIVE Live Event Blog

Irish Spring Cleans Up Festival Goers at Firefly

Firefly Music Festival Brand Activation Review Firefly Music Festival took place in Dover, Delaware from June 13th to June 17th. Musical performances for this weekends event included Arctic Monkeys, The Killers, Eminem, Kendrick Lamar, and more. In addition to the festival, over 70,000 festival goers camped on the grounds at Dover Downs. With that many […]

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LG Gets Dirty - Bonnaroo Brand Activation Recap

LG Gets Dirty: Bonnaroo Brand Activation Recap

Bonnaroo Music and Arts Festival took place June 7th through 10th in Manchester, Tennessee. An estimated 80,000 festival goers are predicted to have attended this past year, which represents an uptick from years past. Over the past two years, the festival has bounced back from having a dip in attendance numbers in 2016. As the […]

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XLIVE Interview Series - Jameson Rader - CUE Audio

XLIVE Interview Series – Jameson Rader, CUE Audio

  This week on the XLIVE Interview Series we sat down with Jameson Rader, founder of CUE Audio. CUE Audio is known for their white label, ultrasonic synchronization technology that creates experiences for fans and companies by sending data with ultrasonic audio. We spoke to Jameson about a number of topics from the opportunity he […]

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The Effects of the Legalization of Sports Betting - XLIVE Live Event Blog

The Effects of the Legalization of Sports Betting

  Earlier this year the Supreme Court struck down a 1992 federal law that made sports betting and gambling illegal. Professional and Amateur Sports Protection Act (PASPA) made it unlawful for States to “‘to sponsor, operate, advertise, promote, license, or authorize by law or compact . . . a lottery, sweepstakes, or other betting, gambling, […]

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