Festival Season Comes to Fort Wayne

Festival Season Comes to Fort Wayne Experiencing the highs and lows of the summer festival scene can make even the most passionate festival fan feel a little jaded by the time Labor Day weekend rolls around. Inevitably, seeing so many of the same bands, sponsorship activations, vendors, and even your fellow fans making their way […]

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Mondo.NYC Founder Bobby Haber on What Sets His New Festival Apart

Bobby Haber stopped by Billboard to discuss the official launch of the Inaugural Mondo, NYC Festival, and what makes this five-day music industry conference and indie artist showcase different. Check out the interview below: Why did you want to create Mondo in the first place? BH: For myself and my partner Joanne Abbot Green, it’s really […]

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Sponsorship Activations Making Brands Stand Out

It wasn’t all that long ago that sponsorship activation at events consisted of simply having a brand’s logo on stages, banners, and merch tents. Now that experiential marketing is no longer just a buzzword, we’ve reached the point where event organizers expect that their sponsors will create activations that enhance the entire live event experience […]

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The State of the Festival Industry with Governors Ball Co-Founder Tom Russell

Our friends over at Lennd sat down with Billboards 30 under 30 member, and co-founder of Governors Ball NYC, Tom Russell to chat about the developments in the festival production industry. What does it take to produce a successful festival in a major city like New York? First and arguably most importantly, is the talent, because New York […]

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KABOO Del Mar, EventBrite, and The Why Co shed light on the most loyal fans

With any industry, knowing and understanding your target audience is a key factor in it’s creative/logistical operations and overall success. This rings especially true for festivals, with some thirty-two million people attending at least one U.S. music festival every year. Regardless of the growth in attendance, and high demand for the live events,  there is still […]

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Panel Highlight: Eye on The Sky

In the wake of unprecedented industry growth, music festivals and live events are adapting to the overflow of unique tech advancements, including the likes of Unmanned Aerial Vehicles. Festivals have always had an intimate, adaptive relationship with technology, and while for some, drones are the next best development, others feel the risk and liability outweighs […]

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What To Expect: XLIVE 2016

XLIVE – Las Vegas, NV – Transcending all things festival, music, film, culinary, eSports and technology, the world’s premiere live event production conference, XLIVE 2016, touches down in the entertainment capital of the world this December 5th -7th, 2016 at the Tropicana Hotel & Casino in Las Vegas. Previously known by two separate entities, International […]

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XLIVE and The Confluence Announce Multi-Year Media Partnership

  XLIVE – Tropicana Las Vegas – A beautiful and long overdue union of the esteemed International Music Festival Conference (IMFCON) and International Film Festival Summit (IFFS) has given birth to the progeny of the future: XLIVE – the most illustrious convention of industry leaders at the intersection of music, film, culinary, beverage, eSports, technology […]

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New Industry Report Uncovers Most Valuable Music Festival Fans

A recent survey, conducted by industry leader Eventbrite of over 1,000 music festival attendees from across North America found that festival goers that attend 5-6 festivals annually, spend 78% more on a festival ticket than those attending fewer festivals. The report categorizes festival goers into three groups: the harcore festie attending 5-6 festivals annually, the […]

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Middle Waves Music Festival Co-chair Talks Launching a Festival

  As a co-chair of the inaugural Middle Waves Music Festival, Alison Gerardot plays a key role in the marketing and business development efforts for a multi-day festival featuring 20+ acts from the indie rock, hip hop, and electronic worlds including The Flaming Lips, Best Coast, Doomtree, JEFF The Brotherhood, and Sidewalk Chalk. Taking place […]

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Behind the Scenes of Hot Austin Music Venues: From Amphitheaters to X Games – Q&A with Austin Live Event Guru | PART TWO

Part Two in this XLIVE Interview Series Paul Thornton has been one of the most innovative leaders in the live event industry since starting his first company, Bravo Entertainment, in 1995. At its height, Bravo produced roughly 700 live music events annually throughout the country. He is now the President of TAG Presents, which forms […]

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