XLIVE Interview Series - Jameson Rader - CUE Audio

XLIVE Interview Series – Jameson Rader, CUE Audio

  This week on the XLIVE Interview Series we sat down with Jameson Rader, founder of CUE Audio. CUE Audio is known for their white label, ultrasonic synchronization technology that creates experiences for fans and companies by sending data with ultrasonic audio. We spoke to Jameson about a number of topics from the opportunity he […]

Read more
The Effects of the Legalization of Sports Betting - XLIVE Live Event Blog

The Effects of the Legalization of Sports Betting

  Earlier this year the Supreme Court struck down a 1992 federal law that made sports betting and gambling illegal. Professional and Amateur Sports Protection Act (PASPA) made it unlawful for States to “‘to sponsor, operate, advertise, promote, license, or authorize by law or compact . . . a lottery, sweepstakes, or other betting, gambling, […]

Read more
XLIVE Interview Series – James Boyle - Halifax Pop Explosion

XLIVE Interview Series – James Boyle, Halifax Pop Explosion

  We sat down with James Boyle, Executive Director of the Halifax Pop Explosion Music Festival & Conference to learn more about music festival production, the use of technology at Halifax Pop Explosion, and their B2B music conference.   This year is HPX’s 26th anniversary, and James was kind enough to share some wisdom he’s learned […]

Read more
XLIVE Live Event Blog - How Tito's Showed the Love at Governors Ball 1

How Tito’s Showed the Love at Governors Ball

Governors Ball took place over the weekend of June 1st through June 3rd on Randall’s Island in New York City. Thousands of attendees made their way to the island for a weekend of music, food, and other fun activities. This year artists like Jack White, Travis Scott, Eminem, Halsey, Post Malone, N.E.R.D., and many others […]

Read more
XLIVE Interview Series - Mark Harrison - The T1 Agency

XLIVE Interview Series – Mark Harrison, The T1 Agency

  This week on the XLIVE Interview Series we sat down with Mark Harrison, President & CEO of the T1 Agency. The T1 Agency is an experiential marketing agency, and Mark has built his agency from the ground up. We spoke to Mark about the experiential marketing industry, why he started an experiential marketing agency, […]

Read more
Driving Fan Engagement Through Social Awareness Initiatives 1

Driving Fan Engagement Through Social Awareness Initiatives

Driving Fan Engagement Through Social Awareness Initiatives All around the world, citizens are becoming more socially aware and in turn forcing companies and brands to become more socially responsible. The same is becoming true for live events. In recent years, more and more sporting and entertainment events have begun to undertake social awareness initiatives in […]

Read more
Three Major Game Changers to Event Marketing

Three Major Game Changers to Event Marketing

  Three Major Game Changers to Event Marketing As the world has become more digitized, the world of live event marketing has been rapidly changing. Data and Analytics, Technology like Live Streaming and Virtual Reality, and the increase of utilizing influencers have all brought major changes to the live event marketing game. Now marketers can […]

Read more
XLIVE Interview Series - Willie Litvack - SquadUP - Mobile First Ticketing

XLIVE Interview Series – Willie Litvack, SquadUP

  This week on the XLIVE Interview Series we sat down with Willie Litvack, the CEO & Co-Founder of SquadUP.  SquadUP is a mobile-first ticketing, event management and audience engagement platform. We spoke to Willie about a number of topics within the ticketing industry from the benefits of boutique ticketing organizations, why customers love white […]

Read more

XLIVE Interview Series – Russ Stanley, San Francisco Giants

  This week on the XLIVE Interview Series we sat down with Russ Stanley, Senior Vice President – Ticket Sales & Services for the San Francisco Giants who had a historic run, winning the World Series in 2010, 2012, and 2014.  Russ shared some insights into reaching new markets, ticketing technology, what keeps him up […]

Read more
XLIVE Blog - How Global Media Companies are Creating Experiential Activities

How Global Media Companies are Creating Experiential Activities

How Global Media Companies are Creating Experiential Activities The landscape in which Global Media Companies are competing in is changing. At the end of 2017, the number of people who cut the cord was predicted to top out at 22.2 million. More people are opting out of traditional cable for alternative streaming options. This is […]

Read more
XLIVE Interview Series - Keith Bendes - Float Hybrid

XLIVE Interview Series – Keith Bendes, Float Hybrid

  This week on the XLIVE interview series we sat down with Keith Bendes, VP Marketing & Strategic Partnerships at Float Hybrid.  We spoke to Keith about a number of topics from maximizing ROI at live event experiences, the value of physical experience for brands, and how to make sure you are getting the right […]

Read more