XLIVE is transforming the way live events share expertise, learn and revolutionize experience. The annual conference, taking place December 10 – 13, 2017 at Mandalay Bay in Las Vegas will feature the richest and most comprehensive conference curriculum available to live event & entertainment professionals. This year’s program will feature 5 conference themes totaling over 100 interactive educational sessions all designed to help live events continually create extraordinary experiences.
Music festivals and live music events play an important role in society, culture, and the music industry and have become some of the most iconic global events attracting fans from all over the world. From week long immersive experiences, to one day community festivals, and everything in between, music plays a crucial role in how live events are experienced. This track will encompass all facets owning, operating and producing music festivals and the most pressing trends facing the industry. Example organizations: AEG Presents, Firefly, EDC, Goldenvoice, New Orleans Jazz & Heritage Festival, Superfly, Austin City Limits, Country Music Association, Newport Jazz Festival, CAA, ReedPOP, Danny Wimmer Presents and more.
Tech has become a cornerstone of creating a memorable and sustainable event and that trend will only continue with emerging platforms and applications continually launching. Technology enhances fan experience, enables teams to work more effectively together and enables event organizers to measure unprecedented aspects of the event experience for all stakeholders. Discover the latest tech trends in marketing platforms, sales tools, data & analytics, communications, VR & AR, operations and more! This track focuses on the best in event technology to understand how it’s solving pain points and what new applications are a must see. Example organizations: Square, Eventbrite, Thuzi, Vendini, Aloompa, Pixmob, Best Ring, Connect & Go, HTC, Front Gate Tickets, Ticketfly, Umbel, vantage.tv and more.
The demand for niche festivals around the world has created a burgeoning market for events focused on Food, Beer, and Wine. These specialty events and festivals take a lot of extra planning in order to be safe and exceptional. From obtaining liquor licenses, discussions on specialty liquor, beer, and wine festivals, adding educational experiences, and more, festival organizers and other stakeholders will team up to give a complete overview of the policies and regulations needed for a stellar event. This track focuses on best practices and trends for live events and festivals centered around food and beverage. Example organizations: New York City Wine & Food Festival, Big Texas Beer Fest, VinoFest DC, Bacon & Beer Festival, Charleston Wine & Food Festival, Kona Brewers Festival, The Wine & Food Foundation of Texas, Motley Brews, Gilroy Garlic Festival and more.
Brand development and vision play important roles when it comes to business, and this is especially relevant in the live events industry. How to festivalize a brand hosted event, collect the best data that’s usable, and best practices in digital vs. physical brand activations are just some of the topics discussed. The brand track focuses on proven and innovative strategies needed to create exceptional brand experiences for live events. Example organizations: airbnb, Bud Light, Red Bull, Chipotle, MGM Resorts, Warner Brothers, Anheuser-Busch, Facebook, Conde Nast, Billboard, Netflix and more.
Live sporting events generate billions of dollars each year and bring together millions of people all around the world – this trend isn’t slowing down as new and innovative ways of producing sporting events continue to evolve. Arguably sports fans are some of the most passionate brand advocates and this track will explore harnessing that asset. Learn how to innovate the game day production, what’s the latest in sports VR, best venue standards and more. This track discusses the best practices for live professional sports, races, competitions, what’s new and trending within the live sports entertainment industry. Example organizations: Warrior Dash, X Games, Golden State Warriors, San Francisco Giants, Jacksonville Jaguars, LA Kings, NBA, Color Run, FOX Sports, Canadian Olympic Committee, Formula 1, Monumental Sports & Entertainment, Brooklyn Sports & Entertainment, Spartan Race, Vegas Golden Nights and more.