XLIVE is excited to announce the release of a new festival white paper:
North American Festivals: Routes to Success in an Evolving Market
Produced in partnership with AMR International, the leader in strategy consulting for the events industry, this festival white paper fills an important knowledge gap. Investors and event organizers have for too long lacked sufficient research and data on this highly fragmented and complex market.
Spanning 13-pages, this free online white paper:
- –Analyzes the major trends, challenges and opportunities prevalent in today’s market
- –Provides a clear breakdown of the critical success factors of a profitable festival – both for large and small event organizers
- –Concludes by providing a view on the market’s outlook
Some key findings from the study:
- –XLIVE and AMR estimate the North American festivals market is valued at $7bn
- –Organizers are blending segments and using technology innovation to appeal to broader demographics
- –The market is expected to further polarize as the gap between large and small festival organizers widens, driven by economies of scale
- –Larger organizers are spearheading technology adoption, contributing to forecast growth of the $6bn global event management software market of 9% CAGR to 2020
- –Future growth will vary by segment and genre maturity, along with evolving visitor taste. The booming growth of eSports festivals is noticeable, having registered 46% CAGR between 2015-17, with growth projected to continue at 29% CAGR up to 2020.
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XLIVE is transforming the way live events share expertise, learn and revolutionize experience. XLIVE convenes industry leaders at the intersection of music, sports, film, culinary, beverage, eSports, technology, brands and the experiences that culminate at festivals and live events. Driven by a thirst to provide unique, memorable and life changing experiences, the live entertainment industry represents a dynamic and influential community valued over $100 billion.
About AMR International
AMR International is the world leader in strategy consulting for the events industry. This incredibly diverse and highly profitable industry is facing unprecedented change, as attendees expect a more connected and compelling experience. AMR’s role is to create lasting value for its clients, while guiding the transformation of the industry. AMR supports every aspect of event and organizer transformation, from group and market entry strategy, acquisition search, commercial due diligence and performance improvement through to pricing, digital strategy and data analytics.
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