Bonding Brands With Fans – The evolution of the relationship between brands and music culture

Trinidad 1 & 2 December 6, 2016 5:00 pm - 5:50 pm

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Tobias Ekman, VP Strategic Alliances, Live Nation
Caroline Burruss, VP Global Partnerships, AEG Live
Olivia Diamond, Director of Brand Partnerships, POP Montreal
Adam Grosze, Director – Sponsorship & Strategic Partnerships, Republic Live
Josh Grady, Sponsorship & Brand Integration Director, HUKA Entertainment
Eve Hernandez, Director of Business Development & Multicultural Programming, Music Audience Exchange

As the music sponsorship marketplace is flooded with new names each festival season, the relationship between brands and music fans at festivals has evolved well beyond traditional advertising campaigns. Our roundtable will discuss how brands have become an integral part of music festival culture in areas ranging from talent development and advocating for artist diversity at festivals to creating unique in-venue experiences that make festivals one-of-a-kind experiences for fans in attendance.