Whether it’s their favorite sports teams or most trusted brands, live entertainment executives have access to more data than ever before on their audiences that can help determine the success or failure of their events. The question is, how can we determine which metrics offer the most helpful insights that will help us understand who are audiences are and why they attend our events?
To answer that question we’ve assembled leaders from across the live event industry for XLIVE’s second annual Data & Analytics Workshop. Join us as we break down their best practices for collecting and analyzing customer data to improve monetization opportunities in areas ranging from ticket sales to sponsorship activations.
You will learn and network with event organizers, brand marketers, event technology companies and data scientists for a morning of interactive panel discussions, case studies, and one-on-one interviews that will help shape your organization’s customer data strategies for 2018 and beyond.
Stay tuned for the full agenda and speakers!