2017 Data & Analytics Workshop


Palm B December 11, 2017 9:00 am - 12:30 pm

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Umbel
Willie Litvack, Co-Founder & CEO, SquadUP
Olivia Derr, Vice President of Client Services, Umbel
Jarrett Nobles, Customer Marketing Manager, Umbel
Drew Burchfield, Founder, Aloompa
Alex Kerr, Director, Head of Marketing Strategy, Activation & Growth, Shop Your Way

ABOUT THE EVENT: 2017 DATA & ANALYTICS WORKSHOP

The XLIVE Event Data & Analytics Workshop presented by Umbel is an intimate senior-level forum taking place on December 11th that will bring together entertainment industry  professionals, event technology providers, production specialists, and live event organizers for a comprehensive program of case studies, interactive roundtable discussions and informative panels with the goal of understanding the importance and how to take advantage of data & analytics of your event.

WHO ATTENDS:

Types of Organizations: festivals, event organizers, venue operators, event technology companies

Titles: CEO, CMO, Owner, Founder, Executive Director, Production Director/Manager, Engineering Director/Manager

REGISTER HERE

WORKSHOP SCHEDULE:

8:00 AM: Registration Opens

8:45-9:00 AM: Opening Remarks

9:00-9:50 AM: How to Drive Digital Engagement and Ticket Sales with Data

Sports teams, festivals and live event venues are sitting on a gold mine of data within ticketing platforms, CRMs, mobile apps and social media; data that can increase ticket sales, drive sponsorship sales and make marketing more effective. Join this session to learn the approach sports teams and festivals are using data to sell more tickets, learn more about fans and drive digital engagement.

Speakers:

Moderator – Olivia Derr, Vice President of Client Services, Umbel

Drew Burchfield, Founder, Aloompa

Willie Litvack, Co-Founder & CEO, SquadUP

9:50-10:05 AM: Networking & Coffee Break

10:10-11:00 AM: Why You Need to Get Ahead of the Fan Data Wave

Festivals are buckling down on their data strategies. If you haven’t—time to get started. With numerous data sources, from ticketing, to mobile apps to activity on your social channels, there’s a goldmine of actionable insights at the tips of festival producers’ fingers. But how do you make sense of it all and take action with it? Join this session and get an in-depth look at how the Toronto International Film Festival set to work on their data strategy and figured out the secret to finding new fans and reaching their existing ones more efficiently.

Speakers:

Jarrett Nobles, Customer Marketing Manager, Umbel

11:10 AM-12:00 PM: Supercharge Sponsorships – How to Attract New Sponsors and Keep Them Coming Back for More

Annual sponsorship spending has grown 5% in the last five years with over $20 billion being spent in North America alone—80 percent of that is spent in sports and entertainment sponsorships. But traditional sponsorships like physical billboard ads or even newer digital sponsorships that measure impressions and CTRs aren’t going to cut it anymore. If your sponsors aren’t already asking for valuable data to prove ROI, they will be soon. Join this session to learn how sports teams are using digital activations to engage fans while providing valuable data back to their sponsors.

Speakers:

Moderator – Olivia Derr, Vice President of Client Services, Umbel

Alex Kerr, Head of Marketing Strategy, Activation & Growth, Shop Your Way

Jarrett Nobles, Customer Marketing Manager, Umbel (Formerly Manager of Corporate Partnerships, Houston Astros)

12:00-12:30 PM – Open Discussion