Opening Fireside Chat – Steve Raizes, Viacom Global Entertainment Group – Hugging: A Story of Media Brands, Experiential + Festivals

Jasmine Ballroom December 11, 2017 1:00 pm - 1:30 pm

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Steve Raizes, SVP of Audio, Experiential & Consumer Product, Viacom Global Entertainment Group
PJ Loughran, Executive Creative Director & EVP Strategy, Superfly

In a competition for attention and loyalty, brands have found a growing need to sponsor, partner and ultimately create extraordinary live events experiences to bring new life into their brands and connect more with their audiences. Enter Viacom Global Entertainment Group. Viacom is home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms all over the world. With leading brands such as MTV, Comedy Central, Spike and VH1, Viacom reaches over 700 million global subscribers. Join our XLIVE 2017 Opening Keynote Fireside Chat with Steve Raizes, Senior Vice President of Audio/Video, Experiential and Consumer Product, as he shares his experiences and insights about growing Viacom’s experiential portfolio. From its roots in ad-supported touring models to extending Spike’s Lip Sync Battle from screen to stage to launching Comedy Central’s Colossal Clusterfest and beyond. [Cue “Theme from 2001” and fire up the strobe lights!]

Steve Raizes is Head of Operations & Strategy for Viacom Global Entertainment Group Consumer Products & Experiential.  He is responsible for leading the strategy, creative and operations to create best in class live events and products across the Viacom portfolio. His group consists of independent business units that include live & experiential, gaming, audio/podcasting, licensing & merchandising, and video and work across Comedy Central, CMT, Logo, MTV, Spike, TV Land and VH1.  Steve is part of the team that created and launched Comedy Central Presents Colossal Clusterfest in 2017 and Spike’s Lip Sync Battle Carnival Cruise Live.


Keynote session sponsored by: