Evolving the Experience: Building Brand Loyalty With The Festival Guy


Palm A December 13, 2017 12:00 pm - 12:30 pm

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Tucker Gumber, Founder & CEO, FestEvo

Thinking of ways to create an event that brings fans back year after year is something that keeps event organizers up at night. With so many moving parts, it is easy for important details that are essential to a complete festival experience, to be overlooked. Join us for an interactive session to discuss evolving the experience of festival goers with FestEvo’s founder Tucker Gumber AKA ‘The Festival Guy’ who has spent the last seven years (127 festivals, 7 trips to Burning Man, 430 days, and 10,000+ hours) reviewing festivals and exploring what goes into creating a festival that sells out every year before the lineup is released.