The Future of F&B Festivals – Evaluating the market and predicting what’s next for the industry

December 6, 2016 11:25 am - 12:10 pm

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Russell Ward, Owner & Founder, The Confluence
Jennifer Martin, Executive Director, Brewgaloo/Greater Raleigh Merchants Association
Kate Levenstien, CEO, Bacon & Beer Classic/Cannonball Productions

Recent industry research indicates that over 80% of Millennials in the U.S. attend at least one F&B focused festival or event annually.  As this generation continues to earn higher salaries and obtain more disposable income, what does the future hold for the F&B festival market? Industry experts will discuss the prospects for F&B festivals and determine if this remarkable growth is sustainable over the long haul.