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Holy Shit! Moments: A-Class Brand Activations at Events


Palm C December 12, 2017 2:00 pm - 2:50 pm

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Mark Billik, CEO & Founder, BeCore Inc.
Mark Sperling, Co-Founder & CEO, Group Y
Patrick Jong, Experiential Producer, Giant Spoon
AJ White, Executive Producer, New Creatures
John Paik, Consultant
Joe Silberzweig, Director of Business Development, Live Nation

Almost everyone has experienced having such a great idea it wakes you in the night to only say, “Holy Shit, that’s a great idea!” In the live event world Holy Shit moments are the holy grail of production and only a few events have fully hit such moments on the head. You’re not going to want to miss this electric session as we visit some of the best “Holy Shit” moments in live event history, such as amazing brand activations at Coachella, SXSW and beyond. Lead by an expert panel, you’ll walk away with key insights to creating authentic Holy Shit Moments!