The Evolving Customer – Understanding the Importance of Live Data & Analytics to Cater to Your Consumer

Palm C December 12, 2017 11:30 am - 12:15 pm

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Russ Stanley, Managing Vice President – Ticket Sales & Services, San Francisco Giants
Ashley Hall, Corporate Partnerships Manager, LA Clippers
Tim Albee, Head of Business Development | Strategic Partnerships, TicketGuardian
Steve Oberman, VP of Business Development, SEE Tickets

It is fair to say that the average customer is not so average, but very complex individuals. Ranging from their pre-event rituals to their purchasing habits at events. As the general public continues to evolve and diversify its important to leverage the technology and data available to always be two steps ahead of the customer.  This session will convene top executives for a wide ranging discussion on the benefits of live data & analytics and how they play an integral role in enhancing the customer’s experience from providing unique ticketing options to immersive fan experiences.