Marketing Matters – Creating the perfect event marketing plan

December 5, 2016 2:30 pm - 3:20 pm

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Jeff Lesan, Chief Marketing Officer, Snowglobe Music Festival
Meryl Johnson, Director – Digital Strategy, Country Music Association
Aidan Augustin, Co-Founder & President, Feathr
Sandra Rinaldi, Director of Marketing & PR, Osheaga Music Festival

Event marketing continues to evolve from the days where street teams and traditional advertising were the go-to models for promotion. We’re in an age where data-driven marketing featuring targeted campaigns across devices are commonplace. How do we embrace this new wave of marketing strategy while balancing the need for more traditional methods such as PR, TV, and radio?  We’re bringing together marketing MVP’s from multiple backgrounds to help optimize your fan engagement strategies.