Technology

Bringing Live Events to Virtual and Augmented Reality


Palm B December 12, 2017 11:30 am - 12:15 pm

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Stephanie Llamas, VP, Research and Strategy Head of Immersive Technology Insights, SuperData
Andrew Green, Director of Strategy & Innovation, Anheuser-Busch
Vinay Narayan, Executive Director VIVE, HTC
Ryan Heil, Co-Founder & President, Axcess Entertainment
Angela Costello, Vice President | Production & Marketing, AdAir Technologies

The entertainment industry for virtual and augmented reality will be worth $10.3B in 2020, with videos and live streaming accounting for over a third of the market. Platforms like Twitch and YouTube have already paved the way for 2D live experiences, allowing people to tune into the action remotely and in real-time. Now VR is taking it a step further: it is turning living rooms into live venues, giving people 360 experiences that let them feel present even from afar.  Join Stephanie Llamas, SuperData Research’s VP of Research and Strategy, as she provides data and insights on the market for events in VR and AR. She will then talk to leading companies in the space as they share their experiences and learnings, and why they believe VR and AR are the future for live events.