A highly entrepreneurial business builder and strategist, Ety Rybak, while in his 20’s, leveraged a new vision and approach to the packaging and sale of sports and entertainment tickets, ultimately building one of the largest companies in the industry. He was successful in reshaping the traditional “ticketing” industry and helping to drive today’s trend toward “experiential” marketing. His concept of offering “VIP Insider Experiences” that “go beyond the ticket” over time attracted a large customer base of major corporations and affluent individuals and helped to build his start-up into a $80 million enterprise and industry icon in under 10 years.
Rybak’s vision has influenced sports leagues and teams who are now offering VIP experiences to go along with the standard ticket as a way to “enhance” the game day experience, increase fan loyalty, and create new revenue streams. Rybak accomplished the successful start-up with no outside investment (and no debt). Combined with a dedication to client service and 24/7 work ethic, he has grown the original company, Inside Sports and Entertainment Group (InsideSEG) into an industry leader. With co-founder Alan Baum, Rybak helped to engineer the first sale of a “VIP ticket and experience” company to a global sports and entertainment agency, CAA, thus setting the stage for becoming the industry leader, now branded CAA Premium Experience (CAAPE).