World Food Championships CEO Mike McCloud is a marketing entrepreneur focused on making food competitions a long-term, fun-filled legacy for the culinary industry.
A self-described champion of Food Sport, McCloud has been advising, strategizing, marketing and building companies for 25 years. His major accomplishments include acquiring two agencies along the way, expanding offices into four cities, publishing a regional business journal and creating and funding new ventures like the World Food Championships and a Food Champ talent firm.
He has earned dozens of awards as the lead strategist for active food marketing campaigns with clients like Coca-Cola, Sam’s Club, Tyson, Smithfield and Kraft Foods.
His marketing firm, MMA Creative, is the Agency of Record for KCBS, the world’s largest BBQ society, and the Great American Cookout Tour. MMA has also developed new marketing programs like the The Bull Burger Battles, American Grillmaster Tour and Cookoff Before Kickoff, a rivalry-based football tailgate program for Coca-Cola, AT&T, Heinz and Kingsford.