Irish Spring Cleans Up Festival Goers at Firefly - XLIVE Live Event Blog

Irish Spring Cleans Up Festival Goers at Firefly

Firefly Music Festival Brand Activation Review Firefly Music Festival took place in Dover, Delaware from June 13th to June 17th. Musical performances for this weekends event included Arctic Monkeys, The Killers, Eminem, Kendrick Lamar, and more. In addition to the festival, over 70,000 festival goers camped on the grounds at Dover Downs. With that many […]

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LG Gets Dirty - Bonnaroo Brand Activation Recap

LG Gets Dirty: Bonnaroo Brand Activation Recap

Bonnaroo Music and Arts Festival took place June 7th through 10th in Manchester, Tennessee. An estimated 80,000 festival goers are predicted to have attended this past year, which represents an uptick from years past. Over the past two years, the festival has bounced back from having a dip in attendance numbers in 2016. As the […]

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XLIVE Live Event Blog - How Tito's Showed the Love at Governors Ball 1

How Tito’s Showed the Love at Governors Ball

Governors Ball took place over the weekend of June 1st through June 3rd on Randall’s Island in New York City. Thousands of attendees made their way to the island for a weekend of music, food, and other fun activities. This year artists like Jack White, Travis Scott, Eminem, Halsey, Post Malone, N.E.R.D., and many others […]

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Generating Brand Activations and Engagement at Live Events

Generating Brand Activations and Engagement at Live Events

  In 2016, sponsorship spending on music festival, tours, and venues totaled $1.47 billion dollars. Now more than ever live events are becoming a hub for connecting brands and consumers. In recent years, the entertainment industry has seen brand activations, interactive sponsored spaces grow in popularity. Launching a successful event marketing campaign as a sponsor […]

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