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Three Major Game Changers to Event Marketing

Three Major Game Changers to Event Marketing

  Three Major Game Changers to Event Marketing As the world has become more digitized, the world of live event marketing has been rapidly changing. Data and Analytics, Technology like Live Streaming and Virtual Reality, and the increase of utilizing influencers have all brought major changes to the live event marketing game. Now marketers can […]

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XLIVE Festival White Paper

North American Festivals: Routes to Success in an Evolving Market

  XLIVE is excited to announce the release of a new festival white paper: North American Festivals: Routes to Success in an Evolving Market   Produced in partnership with AMR International, the leader in strategy consulting for the events industry, this festival white paper fills an important knowledge gap. Investors and event organizers have for […]

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experiential_marketing_xlive_news

Experiential Markeing: Building the Bond Between Brands and Fans

Experiential marketing is the future! It allows festival fans the opportunity to” experience a brand”. It defies the logic of traditional marketing and focus’ on the relationship with the consumer. Our brands and festivals will go into detail on their thoughts and experiences with this new age marketing technique.

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