December 2017 – Only a handful of weeks stand before the leading live event and festival conference XLIVE touches down at its flagship city of Las Vegas for the 14th annual conference this December 10th – 13th. Today, XLIVE is highlighting the intersection of the rapidly expanding esports market with traditional Sports, and how to maximize these experiential events to deliver the best experience to fans and sports teams alike.
Encompassing panels, workshops, keynotes and fireside chats, this year’s program examines the current landscape of traditional sports and esports, major drivers of change and different strategies top companies are currently utilizing. An immersive educational experience, XLIVE’s Sports and Esports track will welcome representatives from the LA Clippers, Wasserman Media Group, Red Frog Events, Minnesota Super Bowl Committee, Populus and many more to discuss a wide variety of topics, including:
- –Booming Business – Getting into the Business of Alternative Live Sporting Events
- –Make That Money – Monetizing Venues on Non-Gamedays
- –Arena Evolution: A New Era of Sporting Venues
- –The Digital Future: The Trends of OTT Media and Streaming of Live and Alternative Sporting Events
- –Get in on the Action – eSports business within the Las Vegas Landscape
Beyond traditional sports, competitive gaming has emerged as the new frontier in entertainment, now earning around $1 billion in annual revenue. As the esports market grows into a blend of digital entertainment, interactivity, fandom, and spectacle, XLIVE offers an insider’s look into the burgeoning industry.
Building on the success of XLIVE’s Esports Summit held in NYC this past August, XLIVE will host an Esports Workshop during the three-day conference for mid to senior level execs currently involved or wanting to break into the market. Entertainment industry esports professionals, investors, owners and other top executives will convene for a comprehensive forum comprised of case studies, interactive roundtable discussions and informative panels with the goal of elevating the esports landscape to greater heights.
The expansive XLIVE 2017 programming also features an impressive collection of speakers slated to deliver keynotes, with this year bringing Brandon Frankel, SVP of Brand Partnerships & Creators Initiative, Paradigm Talent Agency; Eric Gradman, Co-Founder, Two Bit Circus; Vince Kadlubek, Co-Founder & CEO, Meow Wolf; and Steve Raizes, Senior Vice President of Audio, Experiential and Consumer Product, Viacom Global Entertainment Group to the stage.
Steve Raizes will lead the Opening Keynote Fireside Chat for XLIVE 2017 as he shares his experiences and insights about growing Viacom’s experiential portfolio. From its roots in ad-supported touring models to extending Spike’s Lip Sync Battle from screen to stage to launching Comedy Central’s Colossal Clusterfest and beyond, Raizes will discuss how Viacom successfully utilizes strategic partnerships to create extraordinary live event experiences and breath new life into brands.
Also participating in a Fireside Chat-style talk is Kelly Markus, Vice President of Experiential Marketing at Refinery29, where attendees can learn about strategy in brand activations. Look out for more Fireside Chats taking place throughout the conference.
Each year XLIVE descends on Las Vegas, coalescing some of the world’s leading experts from every aspect of live event entertainment, to celebrate music, film, food and beverage, Esports, technology and the experiences that culminate at festivals and live events. Reflecting the passion of the vibrant community, XLIVE serves as a catalyst for curating unique, memorable and life-changing experiences within the growing, dynamic and influential realm of festivals and live events.
LEARN | EXPERIENCE | ENGAGE | TRANSFORM
XLIVE would like to extend a special thanks to the 2017 Sponsors and Creative Partners coming together for this year’s annual event:
Eventbrite – Thuzi – FISH Technologies – The Trade Group – LVCVA
Feathr – Vendini – BackStage Networks – THE CONFLUENCE – Lixar
Official Audio Visual Sponsor
MS Event Production
Official Innovation Sponsor
Official Exhibitor Sponsor
Complete Show Services
Boomset – Access Event Solutions – Direct Source Distributing – Cramer – WorldStage – Umbel – GTE Agency – Intellitix
Atomic Design – TailoredMail – Connect&Go – Fest Drive – Hello Sugoi – Image Metrics – See Tickets – ShowClix – Experient – SquadUp – TicketGuardian
Group Y – Prime Advocates – Amplify – Canadian Music Week – EDMBiz Conference – Event Safety Alliance – Events for Gamers – Everfest – Music Business Association – Music Festival Wizard – Naruscope – Music Tech Summit – Sport Techie
Events Locker – LA Photo Party – AirComm – Best Ring – klik by PixMob – Coyote Promotions – Swift Color – 3ID Management – Festivality – PEX – FestEvo – MedTech Wristbands – Corporate Synopsis – Aloompa – TMS – ID&C Wristbands – INITLIVE – National Event Services – Wizard Creations – Connect & Go – Epic Solutions – PDC Corp – TailoredMail – Gatlinburg Tennessee CVB – Lennd – Price Chopper – Select Event Group – Comfort Zone Portables – Inflatable Images – Electronics Boutique – Becreative Marketing